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Odds & Ends: Star Wars, Life Skills, ....
April 12, 2009
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Thought I'd share a few things that were left on the cutting room floor, but that I really enjoyed creating and might integrate into something in the future... View the full post to see full-size versions of the above posters, as well as a Spring 2009 calendar and another version of the "Life Skills" advertisement.
I really love this poster. I think I may have been having a bit too much fun with it, considering the subject matter, but I do love the shapes and colors. Very into triangles lately for some reason...
This event ended up being advertised with this poster:
Still fun, and still reached my goal of breaking the style conventions typically associated with our ASI graphic design output.
Another design that I completely love (well, at least parts of it), is this version of a poster designed for our Craft Center. They have had a year-long Star Wars theme going on, so when setting to remind students that there were new classes being offered starting in March, they wanted to incorporate that theme in the poster. They ended up using a more straight-forward Star Wars look that I created, but I really love the background element I created for this version:
Earlier in the year, a fun exercise I did was crafting a visual description of how I travel from home to school. I both had fun writing it and designing it, especially since I injected some of the random thoughts that pop into my head while walking.
Finally, something that has since been distributed to about 6,000 pairs of hands.
This is the backside of an Events + Activities guide distributed to students at Cal Poly. The bright colors were very well received!
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Process: Flix and Concerts in the Plaza
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I'll describe these two promotional posters together because the Concerts in the Plaza look actually came from an idea for the Flix poster. Shown above are the final versions of each poster that were printed and posted around campus. Below are the different versions of each that I pitched to the event coordinator.
Immediately upon being assigned the project of the Flix poster, I wanted to show all of the movies in a film-strip style. It may seem like an obvious solution, but despite this event occurring every quarter for quite a few years, I couldn't find any previous design that used this idea.
I liked this version a lot, because it showed a few different snippets of each movie and also simply screamed "movies!".
The next idea stemmed from my desire to do something with patterns and symbols relating to films. (In the beginning, there were multiple layers of different patterns and sizes.) I wanted each film to pop out on its own and for the important information (date and name of movie) to be very clear.
My next concept aimed for a simple, yet colorful look, with a symbol assigned to each movie.
With the final image I created for the Flix poster, I wanted to put all of the movies' characters together in some way that still kept the dates and information separate. As with some of the others, I wanted to use eye-catching colors, including those that were not naturally found in the images.
Interestingly, when the event coordinator saw all of my images, she immediately gravitated toward the second concept for the Flix poster, but also really wanted to recreate the final image using the bands who would be performing for the quarter's Concerts in the Plaza series. Originally I was not to be working on the Concerts posters, but was flattered and took them on.
Traditionally, the Concerts in the Plaza promotions do not heavily feature images of the performers, and usually list all 9-10 performers on one poster. This quarter, something different was tried, and we split the performers into two groups to remind students mid-quarter that there would be new bands coming.
At first, I simply plugged in the band images into the same composition I had used with the film images.
However, since the subject matter was slightly different and required a bit more energy (and also had to accommodate more information) I played around with some of the elements and added a title graphic that both mimicked the seating in the plaza as well as a visual depiction of sound. This element was used not only on these large posters, but also small fliers and postcards.
For the second poster, I used the same general composition, but used a new color scheme to alert viewers that these were new performers for the rest of the quarter.
Labels: asi, cal poly, poster, process, work
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