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Glory Daze on TBS key art
November 03, 2010
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I'm excited to share the key art I concepted and designed for TBS's new show, Glory Daze, as well as some of the process that went into this final ad. It is featured in this week's issue of Entertainment Weekly as the back cover.
Key art featured on the back cover of this week's issue of EW. Some final copy tweaks were made just prior to publication.
Final key art comp prior to finishing. Photography by Williams + Hirakawa.
For the first round comps, we started with some very (very!) rough sketches to hash out ideas; here is the thumbnail that led to the final key art:
Once we decided what concepts to move forward with, a few hours were set aside to supplement our concepts with a body double shoot. During the day, I was responsible for the majority of the photography, and all of the lighting set ups. A few of the shots from that shoot:
One of the images used for this "spotlight" comp.
The comp that led to the final key art advertisement.
Another comp I designed in the first round of key art exploration.
Labels: advertising, entertainment weekly, glory daze, key art, new work, tbs, work
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