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Rejoice & Shout key art
May 15, 2011
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Check out the final key art I designed for Magnolia Pictures's Rejoice & Shout and the process that went into creating it!
The final key art for Rejoice & Shout ended up being a combination of elements from the initial round of comps. Some elements came from one of my designs, and some from another designer at Gravillis, Inc., Nike Chapman.
Final key art.
After viewing the first round presentation, Magnolia requested to see comps designed combining elements from the below two designs. They wanted to incorporate the illustrated church with the photographic imagery of the musicians featured in the documentary.
One of my first round comps.
One of Nike's first round comps.
For the next round, I worked on combining my church illustration and Nike's collage. Below are a few of the variations.
As you can see, the elements worked very well together! I rearranged and reshaped the title treatment a bit, and shifted some images in the collage, along with drawing some extra pieces to go with the church. The third design was the preferred layout, but an injection of color was needed. In the end, the final key art ended up being a bold combination of blue and red-orange.
It's fun to see the poster I worked on up on the Apple Trailers web site! (It was even in the top row for a minute there!)
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