February 2009 April 2009 May 2009 June 2009 March 2010 June 2010 November 2010 May 2011 January 2012
KCET On-Air Rebrand
January 16, 2012
Click on image to view full post.
The above image is from the system I designed for KCET's (Southern California Public Television) 2011 On-Air Rebrand. View the rest of the post to see more!
This project was an exciting and extremely challenging undertaking. I have long wanted to work with on-air graphics and this was a great introduction! I love the idea of working to create an entire system of graphics and typography to fit with a whole host of scenarios and programming. The first set of images are from the actual look that KCET went with and debuted on air on January 1, 2011.
On-air "menu" of upcoming programs.
Sponsorship spot thanking or remembering a donor.
A lower third asking viewers to call in.
A lower third informing viewers of scheduling.
The kids version of the on-air menu, based off of refrigerator magnets.
The next series is a concept I explored for a few rounds until the above look was chosen. This look was based on the idea of sliding color bars coming onto the screen to reveal the information that KCET needed to convey. The bars would be atop either Southern California imagery or imagery from the KCET shows. The different color schemes could have been used to denote different types of programming or different times of day.
Logo end page style frame.
Programming lower thirds.
On-air menus.
Spots informing viewers of upcoming programming.
The final set of images are from an initial concept I proposed, which would be based around the idea of floating information panels. The panels would be able to float atop abstract imagery or imagery pertaining to the programming.
Labels: design, KCET, new work, on-air graphics, television, typography, work
Subscribe to Posts [Atom]
Post a Comment