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Common, The Dreamer/The Believer album artwork
January 16, 2012
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Continue on with this post to see more photos of The Dreamer/The Believer album packaging that I designed.
Designing the cover and album packaging for Common's new album was hands-down the most fun project I've worked on in the last year. I loved how open Common was to an artistic image on the cover of his album, and I really enjoyed laying out all the type and information in the booklet along with imagery of Common, despite the challenge of fitting everything into a small 3-panel foldout. This was my first album design project and I hope to do more in the future!
Photography of Common by Steven Taylor
You can also check out the album artwork at Pitchfork's review of The Dreamer/The Believer. 7.6, not bad!
As a final note, despite some internet rumors that are, to me, quite flabbergasting, there were no Illuminati-based messages or symbols placed into this artwork or in mind while I was creating it. Or were there...?
Labels: album artwork, album cover, Common, design, music, new work, packaging, the dreamer/the believer, work
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KCET On-Air Rebrand
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The above image is from the system I designed for KCET's (Southern California Public Television) 2011 On-Air Rebrand. View the rest of the post to see more!
This project was an exciting and extremely challenging undertaking. I have long wanted to work with on-air graphics and this was a great introduction! I love the idea of working to create an entire system of graphics and typography to fit with a whole host of scenarios and programming. The first set of images are from the actual look that KCET went with and debuted on air on January 1, 2011.
On-air "menu" of upcoming programs.
Sponsorship spot thanking or remembering a donor.
A lower third asking viewers to call in.
A lower third informing viewers of scheduling.
The kids version of the on-air menu, based off of refrigerator magnets.
The next series is a concept I explored for a few rounds until the above look was chosen. This look was based on the idea of sliding color bars coming onto the screen to reveal the information that KCET needed to convey. The bars would be atop either Southern California imagery or imagery from the KCET shows. The different color schemes could have been used to denote different types of programming or different times of day.
Logo end page style frame.
Programming lower thirds.
On-air menus.
Spots informing viewers of upcoming programming.
The final set of images are from an initial concept I proposed, which would be based around the idea of floating information panels. The panels would be able to float atop abstract imagery or imagery pertaining to the programming.
Labels: design, KCET, new work, on-air graphics, television, typography, work
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30 ROCK in syndication character posters
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Continue on with this post to see the work I did for the 2011 30 Rock in syndication campaign.
As a huge fan of 30 Rock I was very excited to work on this project! In my eyes, the best way to remind viewers to catch this show when it reran on Fox was to show them the personalities of the show and some of their interesting quotes or characteristics.
The most challenging part of this project was having to work with only existing photography. I knew with this caveat that I would have to work to find some strong, interesting photographs of the cast. When I found these portraits by Art Streiber, one of my favorite entertainment photographers, I knew I had found something good!
These character posters were put together with Art's photography and headlines written by some coworkers working on an on-air promo and me. Click the thumbnails below to see my designs...
As this was a project with a somewhat long timeline before going to print, the final version was not finalized until after I had moved on to another company. The images below are the final versions of these character ads that went to print, as finished by bpg advertising.
Labels: 30 rock, advertising, photo research, television
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Rejoice & Shout key art
May 15, 2011
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Check out the final key art I designed for Magnolia Pictures's Rejoice & Shout and the process that went into creating it!
The final key art for Rejoice & Shout ended up being a combination of elements from the initial round of comps. Some elements came from one of my designs, and some from another designer at Gravillis, Inc., Nike Chapman.
Final key art.
After viewing the first round presentation, Magnolia requested to see comps designed combining elements from the below two designs. They wanted to incorporate the illustrated church with the photographic imagery of the musicians featured in the documentary.
One of my first round comps.
One of Nike's first round comps.
For the next round, I worked on combining my church illustration and Nike's collage. Below are a few of the variations.
As you can see, the elements worked very well together! I rearranged and reshaped the title treatment a bit, and shifted some images in the collage, along with drawing some extra pieces to go with the church. The third design was the preferred layout, but an injection of color was needed. In the end, the final key art ended up being a bold combination of blue and red-orange.
It's fun to see the poster I worked on up on the Apple Trailers web site! (It was even in the top row for a minute there!)
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Glory Daze on TBS key art
November 03, 2010
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I'm excited to share the key art I concepted and designed for TBS's new show, Glory Daze, as well as some of the process that went into this final ad. It is featured in this week's issue of Entertainment Weekly as the back cover.
Key art featured on the back cover of this week's issue of EW. Some final copy tweaks were made just prior to publication.
Final key art comp prior to finishing. Photography by Williams + Hirakawa.
For the first round comps, we started with some very (very!) rough sketches to hash out ideas; here is the thumbnail that led to the final key art:
Once we decided what concepts to move forward with, a few hours were set aside to supplement our concepts with a body double shoot. During the day, I was responsible for the majority of the photography, and all of the lighting set ups. A few of the shots from that shoot:
One of the images used for this "spotlight" comp.
The comp that led to the final key art advertisement.
Another comp I designed in the first round of key art exploration.
Labels: advertising, entertainment weekly, glory daze, key art, new work, tbs, work
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